So many folks ask me to help them with marketing and advertising when I do a consulting assignment. Historically, most recyclers don’t spend enough of their revenue on advertising (I recommend at least 1-2%) because they have had bad results and don’t know what to do. I am always amazed when I see sponsorships of

Last month I discussed operating metrics. Hopefully by now you are gathering your first set of those, and by this time next month you are going to have a good idea where to focus your efforts for increasing sales or and/or profits.   Chapter 2 of my book, How To Salvage Millions From Your Small