We have tried to be retail, wholesale, and everything in between. We have tried to handle too many parts on too many types of vehicles. We think that anyone that drives a used car must be our prospect. Although this might have been ok 10 years ago, when we had 25% cost of goods, and
So many folks ask me to help them with marketing and advertising when I do a consulting assignment. Historically, most recyclers don’t spend enough of their revenue on advertising (I recommend at least 1-2%) because they have had bad results and don’t know what to do. I am always amazed when I see sponsorships of
Did you know you can use Google, to watch for articles of interest, using keywords in most media, including newspapers, magazines and of course the web? Google will search for your key words and email you the results daily. Try using your name, or LKQ, or auto recycling. There is information every day! As you