In the mid-eighties, I thought things were moving along pretty well for my business. One of my competitors was a former employee. He was a low-price provider. He bought cheap cars from individuals and sold parts for very low prices. I bought cars at auctions where I had to pay more for them in most

Last month we talked about marketing vs. advertising. This month, I would like to share a personal example. Here is how my marketing team applied the principles we have been discussing to help make my first book for entrepreneurs a success. We applied the same basic principles of marketing that can work in your business

How do you promote your company? There is so much noise out there in the form of advertising that you must have a good answer to this question, or you won’t climb above your competitors. If people don’t know about you and your business, you won’t be in a position to be considered when they