Branding serves to influence a customer’s perception. Doesn’t Mrs. Butterworth’s syrup just taste buttery and gooood? If you bought a Betty Crocker cake mix, wouldn’t you expect it to be moist and pleasing to the palate? That’s branding. Your company name is your brand. It is also your intellectual property. It’s good to understand the

I’ve just returned from speaking at the Saskatchewan Recycler Conference, where it was cold! It was four below zero. (OK, it was Centigrade!) They were gracious hosts, and most of the Canadian recyclers who attended the conference are doing very well.   After my remarks, usually one or more of attendees will come up and