We never stop learning. I am proud to say that since I wrote my first book, How To Salvage Millions from Your Small Business, in 2001, I’ve learned so much more about business.   Of course, I sold my auto salvage operations to Ford Motor Co almost a decade ago (can you believe it?), went

Whenever you are wondering whether you should continue to run an advertisement or whether your last mailer was worth the cost, you need to consider customer acquisition costs.   Customer acquisition cost is not hard to understand, but few businesses do the math required to evaluate their advertising efforts.   I first learned about calculating

For entrepreneurs looking to borrow, the road to YES is more difficult than ever. I just spoke at two conventions on the topic of how we, as entrepreneurs, can create the right kinds of relationships with bankers to borrow when we need to.   My new book, Getting To Yes With Your Banker, is packed