In last month’s issue, I gave you a brief overview of website strategies – from the initial meeting and planning to creating targeted keywords for your customers, to creating content that is unique and relevant to your potential customers, to converting website visitors to sales and leads, and to methods for tracking success. In

Management Article: Using the Internet to Build Your Business (#1 in a Series) It seems that a good part of my consulting nowadays is with small business owners who want to use the Internet to grow, almost always a smart move.  Most of these entrepreneurs are not getting a good ROI for their investment in

  So far we’ve discussed targeting the right traffic on your website, creating content, how to get the users’ attention, and how to convert those users into sales. In the final article of this series on increasing revenue through your website, I’m going to talk about tracking these efforts and how looking at these metrics