In last month’s issue, we discussed how creating content can increase traffic, the psychology of how users interact with your website, and how to grab their attention, leading them to take a specific action. In this issue, we’re going to discuss how you convert this newly acquired traffic into leads and ultimately new revenue for

  Take the time to make sure that you get a web designer who has the skills to make your website a place that generates qualified prospects or direct sales. Many web designers are very good at graphic design, but less good at content issues. A website that looks good but delivers the wrong marketing

  I hope you learned a lot at the presentation about using the web to improve your sales that I gave recently at the ARA convention in Phoenix. It was so good to see old friends from the last 35 years and to make new ones. But, let’s get down to business. I gave you