If your strategy for growth doesn’t include the web, you’re likely to miss a lot of sales. However, even if you’re a shrewd operator, you can easily spend a lot more developing a web site than you need to. You don’t know what you don’t know. And in the case of building a web site

We never stop learning. I am proud to say that since I wrote my first book, How To Salvage Millions from Your Small Business, in 2001, I’ve learned so much more about business.   Of course, I sold my auto salvage operations to Ford Motor Co almost a decade ago (can you believe it?), went

Whenever you are wondering whether you should continue to run an advertisement or whether your last mailer was worth the cost, you need to consider customer acquisition costs.   Customer acquisition cost is not hard to understand, but few businesses do the math required to evaluate their advertising efforts.   I first learned about calculating