This thoughtful, two-part article was written by Tammy Sturgeon.   Recently I lost my mother to a lung disease that we had never heard of. She passed 2 ½ weeks after her diagnosis.  Before her diagnosis, she was a vibrant, healthy 68 year-old woman.  As most of you know, I grew up in this business–my

Since this is a three part article, please watch for the remaining portions over the next two months.  As I travel internationally consulting, I continue to come across the same problems time and time again.  The biggest problems I see are (in no particular sequence):   A total lack of or very poor systems in

Last month, I discussed the components of an effective campaign, this month I will give you tips on how to differentiate yourself from your competition.   Charles Tandy (of Tandy Corp fame) once said, “The most likely person to buy something from you is the person that just bought something from you.” We spend an